CarambolaAI is at the forefront of transforming how publishers monetize social content, offering a unique blend of engagement and revenue generation. With its innovative Social Units, CarambolaAI enables publishers to unlock new revenue streams while boosting user engagement. The platform features three main products: Social Scroll, Social Story, and Social X, each designed to integrate seamlessly with existing content and maximize ad impressions without disrupting the user experience.
Social Scroll allows users to discover and engage with trending social feeds in natively designed formats, where ads blend in naturally with the content. Social Story captures the attention of Gen Z and Millennials with a mobile-optimized social story experience, increasing time spent on websites and spotlighting social channels. Social X enriches articles with up-to-date conversations and trending Tweets, offering users a deeper dive into social content within a single embed.
CarambolaAI's impact is measurable, with statistics showing up to five times more ad impressions per slot, a 29% increase in web session length, and a 27% deeper mobile scroll. The platform also boasts an 8.7% in-unit swipe rate and significant in-unit engagement durations on both mobile and desktop. By blending social content with seamless monetization, CarambolaAI not only enhances the user experience but also drives substantial revenue growth for publishers.