ExactScience: Revolutionizing Rank Tracking with AI
In the ever-evolving world of SEO, having an accurate and efficient rank tracking tool is crucial. ExactScience emerges as a powerful solution that leverages AI to offer a host of benefits for SEO professionals and website owners alike.
Introduction
ExactScience is not just another rank tracking software. It stands out by using AI to deliver content relevance insights at a large scale. In today's digital landscape, where search engines are constantly evolving and becoming more sophisticated, traditional rank tracking methods often fall short. ExactScience aims to fill this gap by providing a modern approach to rank tracking.
Key Features
AI-Enabled Rank Intelligence
The use of AI enables ExactScience to analyze and understand the nuances of search intent, featured snippets, and device-specific contexts. This means that it can offer more accurate and detailed information about how your website is performing in the search results compared to traditional tools that rely on outdated models.
One Dashboard for All Domains
Managing multiple domains can be a hassle, but ExactScience simplifies this with its one-dashboard feature. You can monitor all your domains from a single interface, saving you valuable time and effort.
Cheaper Keyword Tracking
For those who need to track a large number of keywords, ExactScience offers a cost-effective solution. You can track thousands of keywords at a lower cost compared to some other rank tracking tools.
Use Cases
eCommerce Businesses
If you own multiple brands competing for the same query, ExactScience allows you to track all of them in one place. This helps you stay on top of your rankings and make informed decisions to improve your online visibility.
Publishers
For publishers with time-sensitive articles, ExactScience can track where your articles are ranking and provide insights on how to optimize their performance to ensure they show up in top stories.
Pricing
ExactScience introduces a simple keyword credit system. You are only charged per keyword, regardless of whether you're tracking one branded domain or multiple competitors. This eliminates the issue of getting double charged for the same keyword, which can be a significant cost-saving advantage.
Comparisons
Compared to other rank tracking tools, ExactScience offers several unique features. For example, it allows you to track all of your brands and competitors in one consolidated view, something that many other tools may not provide. Additionally, it enables you to look at your ranking history by uploading your own data from other tools, giving you a more comprehensive understanding of your website's performance over time.
Advanced Tips
Blending Google Search Console Data
You can connect your Google Search Console properties to ExactScience and download the last 16 months of data. This helps in validating the rankings' accuracy and provides additional insights by surfacing CTR, Click, and Impressions data on the keyword and URL level.
Creating Tags for Keyword Segments
By creating tags for your keyword segments, whether it's by sections of your website, content topic, customers, or segments of your buyer's journey, you can track performance more effectively and group related keywords together for better analysis.
In conclusion, ExactScience is a valuable tool for anyone looking to improve their rank tracking and gain a deeper understanding of their website's performance in the search engines. With its AI-powered features and cost-effective pricing, it offers a competitive edge in the world of SEO.
