Heuritech stands at the forefront of fashion trend forecasting, utilizing advanced AI technology to transform how brands approach their collections. Founded in 2013 by two PhDs in Machine Learning, Heuritech has developed a unique AI-based visual recognition technology and forecasting model. This innovative approach allows apparel brands to accurately quantify and predict what people will wear, based on the largest dataset on fashion available. By analyzing over 3 million social images daily, Heuritech provides unbiased data about the market, enabling brands to develop collections that are both balanced and tailored to regional market specificities, thereby reducing overstock.
Heuritech's technology is capable of detecting 2000 fashion attributes, ranging from macro prints, colors, and fabrics to granular shapes and attributes, including a brand's own product lines. This comprehensive analysis supports a wide range of consumer panels, from celebrity influencers to mainstream consumers, offering insights that are both deep and broad.
The company's Market Insights platform is a testament to its commitment to blending fashion expertise with artificial intelligence. This easy-to-use SaaS platform enables brands, retailers, and manufacturers to quantify the adoption of various fashion elements in each market for the next season. Designers, merchandisers, buyers, data teams, and sportswear players can access images, analyses, and forecasts on the market, improving and facilitating decision-making processes. Additionally, an API version is available for those looking to integrate Heuritech's market data into their own forecasting models, combining data sources for enhanced relevancy.
Heuritech's approach to fashion trend forecasting is not just about predicting the future; it's about providing a clear vision of the present and future markets and customers. This allows brands to increase their sell-through by optimizing their collections, reduce uncertainty by anticipating and quantifying key trends of tomorrow, and ensure the digital transformation of the company driven by data and AI. With Heuritech, fashion trend forecasting has evolved from being drawn from Fashion Weeks, past sales analysis, or trade shows to a data-driven, AI-powered process that offers unparalleled accuracy and insight.
