Looklet: Revolutionizing Fashion E-commerce Imagery
Looklet is a cutting-edge solution designed to transform the way fashion retailers produce e-commerce imagery. By leveraging AI, 3D technology, and real-time rendering, Looklet enables brands to create high-quality, on-model images at scale, efficiently and cost-effectively. This article explores the features, benefits, and competitive edge Looklet offers to fashion e-commerce businesses.
Product Overview
Looklet's platform is engineered to streamline the image production process for fashion retailers. Here's how it works:
Capture
In a Looklet studio, you can shoot up to 100 items per day with just 1-2 operators, eliminating the need for photographers, makeup artists, or models. This setup significantly reduces the logistical complexities and costs associated with traditional photoshoots.
Process
Once the items are captured, Looklet's system automatically processes the images. A final quality control check ensures that each image meets personal and brand standards. The turnaround time for processing each item ranges from 4 to 24 hours, allowing for rapid deployment of new product images.
Outfit Creation
Looklet's styling software allows users to create outfits either manually or automatically. Digitalized models are available for use at any time, enabling the styling of over 300 items per day. This flexibility ensures that retailers can keep their online catalogs fresh and engaging.
Online Export
The platform supports the export of high-quality images complete with metadata for e-commerce use. Custom file formats and storage options are available, and the "Out of Stock" feature ensures that product availability is accurately reflected online.
Proven ROI
Looklet's technology not only enhances image quality but also delivers tangible business benefits:
- 30-40% Cost Reduction: By minimizing the need for traditional photoshoot resources, Looklet helps retailers significantly cut production costs.
- 88% Faster Turnaround Time: The automated processes enable quicker time-to-market for new product images.
- 50% Studio Productivity Increase: With streamlined operations, studios can handle more work with the same resources.
Client Success Stories
Looklet has been instrumental in helping clients like Saks Fifth Avenue optimize their operations. Ali McLeod, VP of Photo Studios & Digital Operations, highlights the strong support Looklet receives from their operations leadership team, recognizing its role in enhancing overall efficiency.
Competitive Edge
Compared to traditional methods, Looklet offers a modern, intelligent solution that reduces costs and increases operational stability. During the COVID-19 pandemic, Looklet proved invaluable in maintaining studio efficiency and reducing costs.
FAQs
Q: How does Looklet ensure image quality? A: Looklet combines automated processing with a final personal quality control check to ensure each image meets high standards.
Q: Can Looklet handle large volumes of products? A: Yes, Looklet's system is designed to process and style hundreds of items per day, making it ideal for large-scale operations.
Q: What kind of support does Looklet offer? A: Looklet provides comprehensive support during the onboarding process, with clients rating their experience 5/5.
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Conclusion
Looklet stands out as a powerful tool for fashion e-commerce, offering a blend of technology and efficiency that is unmatched in the industry. By adopting Looklet, retailers can enhance their imagery, reduce costs, and accelerate their time-to-market, all while maintaining high-quality standards.