Online Research Platform with Webcam Eye-Tracking - RealEye.io

RealEye.io is a revolutionary online research platform that utilizes webcam eye-tracking technology. It offers a comprehensive solution for conducting distributed eye-tracking and neuromarketing studies, and analyzing the data directly from a web browser.

Key Features:

• Easy Study Setup: Users can effortlessly prepare a study in their web browser. It allows the use of images, videos, or online websites as stimuli. Users can set details for every item, select clickable areas as triggers, set keystrokes as triggers, ask participants follow-up questions, and integrate with external panels and surveys.
• Data Collection: RealEye.io can connect with any panel, survey, tool, or system. All data is collected from a web browser and works with any webcam. It also supports running tests with smartphones and collects various types of data such as attention and emotions, mouse movements, clicks, and keystrokes. It allows the use of single-link data collection and provides multilingual instructions. Users can also easily use panelists provided by RealEye.
• Data Analysis: The platform offers an online dashboard to analyze the data or export it to any tool. Users can view individual and aggregated heatmaps, replay gaze and fixation plots for individuals, analyze based on fixations or gaze points, create AOIs and get useful statistics, export raw and processed data, and download heatmaps and recordings.

Benefits:

• User-Friendly System: RealEye has a very friendly user system that helps users generate studies quickly.
• Responsive Support: The support team is highly responsive and helpful at every step.
• Customization Options: It offers custom features requests, such as different translations or additional data exports.
• Team Collaboration: Allows the entire team to access the RealEye dashboard.
• Training Available: Users can get 1-hour training in selected licenses to make their research even easier.
• Access to Knowledge Base: The Knowledge Base is always online to assist with research.

Accuracy and Functionality:

• RealEye studies are proven to be around 110 px accurate, allowing for precise analysis of user interaction on a website. It predicts the gaze point with a frequency of up to 60 Hz.

In conclusion, RealEye.io is an all-in-one solution that simplifies the process of conducting eye-tracking studies and analyzing the data. It is trusted by freelancers, small to big companies, students, universities, and researchers worldwide.