Alembic

Alembic is a cutting-edge AI-powered marketing analytics software that offers a plethora of features and benefits. It uses essential cookies to ensure the site functions smoothly. With user consent, it also utilizes non-essential cookies to enhance the user experience, personalize content, customize advertisements, and analyze website traffic. This tool is trusted by top Fortune 200 enterprises in various industries. It enables users to increase revenue by understanding causality. It can predict the ROI from marketing by leveraging AI developed for scientific research applications. Users can get the causality of key events from multiple data sources, allowing them to optimize and forecast revenue. It also helps turn brand marketing into performance marketing by providing evidence of causality from all types of marketing. Additionally, Alembic allows users to create ROI instead of chasing it by leveraging the entire brand portfolio. It can find answers to the impact of marketing in seconds, presenting and summarizing causality to business owners. The tool is powered by one of the world's fastest supercomputers and continuously analyzes the totality of data channels coupled with sales data to identify 'signals' across omnichannel marketing and sales activities in near-real time. It combines user data with its proprietary data and acquires first-party data directly from the source, storing it in an ultra-fast, real-time analytics database. Alembic also handles the entire analysis stack in one place, providing simple reports for making key decisions. It can show attribution and deep insights, especially in the post-cookie and iOS opt-in world. Users can find causality, not just direct insights, and see the halo effects of media and each channel dependency in near-real time. It supports multi-KPI organizations, minimizing the time spent evaluating media effectiveness and increasing alignment. It also enables sophisticated multi-brand and cross-geo analysis. Overall, Alembic is a comprehensive and powerful tool for marketing analytics and intelligence planning.