Flowpoint revolutionizes web analytics for marketing teams by leveraging AI to provide deep insights into website visitor behavior. This platform is designed to help businesses understand how visitors interact with their website, enabling them to make data-driven decisions to enhance user experience and increase conversion rates.
With features like Flows, marketing teams can explore user journeys across their website, identifying drop-off points and optimizing for greater conversion. The Path Explorer offers a bird's eye view of website traffic, revealing common entrance, exit, and click-through paths. Visitor ID allows for the identification of website visitors from signups, purchases, downloads, or custom data from your web app, providing a personalized view of user interactions.
Custom Events enable the tracking and analysis of any interaction on your website, offering flexibility in understanding user behavior. Insights provide alerts about website performance, keeping teams informed about shifts in conversion and visitor behavior, with predictive forecasting to plan ahead.
The Page Inspector scans your website for optimization opportunities, uncovering bugs, errors, and accessibility issues, and provides recommendations for improving UI, UX, and SEO. The AI Assistant acts as a knowledgeable sidekick, ready to answer any questions about your website with clear, actionable insights.
Session Log offers a detailed look at actions and behaviors for specific website visitors, while the Dashboard serves as a workspace for your website's key metrics, facilitating tactical decisions with real-time telemetry.
Flowpoint's approach to privacy ensures that your website data remains your private property. With Flowpoint Private Cloud, only you have access to your website data, adhering to GDPR and CCPA compliance standards. The platform's commitment to privacy includes the ability to delete your account and data at any time, ensuring your information is gone for good.
Flowpoint is designed to reduce workload, save time, and protect sanity for marketing teams. It offers understandable data through interactive visualizations, actionable insights with intelligent alerts, and flexible data I/O for easy integration with other apps, BI tools, or data warehouses. With a no-brainer price point, Flowpoint provides a plan for every stage of growth, ensuring every team has access to advanced web analytics.
Whether you're in B2B or B2C, Flowpoint is built for your business, offering features and performance optimized for your line of work. From understanding how leads are using your website to increasing sales by analyzing shopping behaviors, Flowpoint is the web analytics platform that has everything your marketing team needs.
