Bluecore stands at the forefront of retail marketing technology, offering innovative solutions that place the customer at the heart of every strategy. By leveraging advanced AI capabilities, Bluecore enables retailers to transform anonymous shoppers into known customers, thereby fostering a more profitable customer base. This transformation is achieved through the deployment of event-streaming intelligence across various channels, including email, site, SMS, and paid media, ensuring that customers remain engaged and continue to make purchases.
One of the key features of Bluecore is its ability to increase reach, relevance, and purchase frequency in ways that set it apart from other solutions. Through transparent identification processes, real-time product catalog connections, and hundreds of signal-based messages, Bluecore ensures that marketing efforts are both efficient and effective. The platform's proprietary Customer Movement Assessment further aids retailers by guiding them to focus their investments and strategies on high-priority growth opportunities within their customer base.
Success stories, such as that of Lulu and Georgia, which doubled its repeat buyers in just nine months, underscore the effectiveness of Bluecore's approach. The platform's ability to automate and scale personalized marketing strategies allows businesses to move faster, be hyper-efficient, and achieve more with less in a competitive environment.
Creating a profitable customer base requires a customer-led strategy, and Bluecore is the technology that makes this possible. By focusing on shopper identification, signal-based messaging, and customer analytics, Bluecore helps retailers and DTC brands achieve both short and long-term growth. With an average 3-year retention rate of 59%, more than double that of lagging brands, Bluecore's customer-led strategy is proven to create a more robust and active customer base.
For retailers and DTC brands committed to growth, Bluecore offers a comprehensive platform that includes platform services, company press events, careers, and the DTC Collective. With offices in New York and India, Bluecore is dedicated to helping businesses join the customer movement and achieve their growth objectives.
