Criteo's Commerce Media Platform stands at the forefront of digital advertising, offering a comprehensive solution that bridges the gap between advertisers, retailers, and publishers. With its foundation built on industry-leading AI technology, the platform is designed to maximize returns and generate more revenue by facilitating commerce on the open internet. It uniquely combines a closed-loop measurement system with an outcomes-focused approach, ensuring that all parties involved can achieve their objectives efficiently.
The platform's all-in-one solution is powered by the world's largest open commerce dataset, enabling it to deliver unparalleled insights and performance. Advertisers can benefit from simple yet powerful automated advertising tools that help in acquiring and retaining customers. Retailers and publishers, on the other hand, can scale their media programs and maximize their CPMs by activating across category-leading retailers and premium brand-safe open internet publishers.
Criteo's Commerce Media Platform offers various solutions tailored to meet the unique needs of marketers and media owners. From the world’s largest brands to direct-to-consumer (DTC) and ecommerce businesses, the platform provides tools for customer acquisition, retention, and retail media activation. Its AI engine removes the guesswork from campaign optimization, while predictive bidding and dynamic creative optimization ensure that every ad impression is as effective as possible.
With a proven track record of delivering significant uplifts in revenue per user, return on ad spend, and ad spend efficiency, Criteo's platform is a trusted partner for over 18,000 customers worldwide. Its award-winning technology, which has been continuously learning from shoppers for 18 years, offers smarter campaign decisions and optimizations, leading to better results for all users. Whether it's through product recommendations, shopper graph analysis, or real-time ad personalization, Criteo's Commerce Media Platform is redefining the possibilities of commerce media.
