inPowered AI: Revolutionizing Advertising in DSP & Native Channels
In the ever-evolving landscape of digital advertising, inPowered AI has emerged as a powerful tool, trusted by leading agencies worldwide to significantly enhance Native Advertising performance. With capabilities that span from creative generation to custom bidding models, it offers a comprehensive suite of solutions to maximize advertising ROI.
Key Features
AI-Driven Creative Generation
inPowered AI is trained on proprietary post-click engagement data. This enables it to generate ideal Native creative variations that are predicted to maximize your chosen Key Performance Indicator (KPI). Whether your goal is to drive traffic, engagement, leads, conversions, or Return on Ad Spend (ROAS), the AI deploys the right algorithms to ensure the creatives are effective. What's more, your team retains creative control by reviewing and approving each variant before it goes live.
Custom Bidding Models
The platform deploys custom bidding models that are trained on your impression-level data as well as inPowered AI's proprietary engagement data within your Demand-Side Platform (DSP) for each campaign. You get to select the outcomes that matter most to you, such as engagement, leads, conversions, or ROAS, and the appropriate model is generated and deployed to optimize your KPI. This level of customization ensures that your advertising budget is utilized efficiently to achieve the best possible results.
Predictive Capabilities
Trained on impression-level data, inPowered AI can predict which impression will lead to your desired outcome. This is a significant advantage, especially as the third-party cookie is being phased out. It means that you don't have to rely solely on targeting specific audiences to reach your advertising goals. The platform can continue to deliver performance both now and in the future, regardless of changes in the digital advertising ecosystem.
Use Cases
Agencies and Brands
For agencies and brands, inPowered AI offers a means to boost their advertising campaigns' performance by 50% - 300%. It allows them to integrate AI solutions directly into their DSPs and Native Advertising channels, streamlining the process and increasing efficiency. By leveraging the AI's capabilities in creative generation and bidding, they can achieve better results in terms of driving traffic, generating leads, and increasing conversions.
Campaign Optimization
When it comes to optimizing individual campaigns, the custom bidding models come into play. Marketers can select the specific outcomes they want to focus on and let the AI generate and deploy the most suitable model. This ensures that each campaign is tailored to achieve the maximum possible KPI, whether it's about maximizing engagement or getting the best return on investment.
Pricing
While specific pricing details may vary depending on the scale and requirements of each campaign and client, inPowered AI offers a range of options to suit different budgets and advertising goals. The value it provides in terms of increased performance and efficiency often outweighs the cost, making it a worthy investment for agencies and brands looking to enhance their advertising efforts.
Comparisons
Compared to other advertising tools in the market, inPowered AI stands out with its focus on using proprietary data for both creative generation and bidding. Many other tools may rely on more generic algorithms or less detailed data, which can limit their effectiveness. inPowered AI's ability to predict outcomes based on impression-level data also gives it an edge, especially in a post-third-party-cookie world where traditional targeting methods may become less reliable.
Advanced Tips
Data Utilization
Make the most of the impression-level and proprietary engagement data available. The more you understand and utilize this data, the better the AI can optimize your campaigns. Regularly review and analyze the data to identify trends and patterns that can further enhance your advertising strategies.
Creative Collaboration
Encourage close collaboration between your marketing team and the AI in the creative generation process. While the AI can generate effective creative variations, the human touch in reviewing and approving them can add that extra layer of quality and relevance to the final output.
In conclusion, inPowered AI is a game-changer in the world of digital advertising, offering agencies and brands the tools they need to maximize their advertising ROI and achieve their marketing goals in an increasingly complex digital landscape.
