Lava Metrics: Revolutionizing B2B Marketing Metrics
In the world of B2B marketing, having a clear understanding of your metrics and how they translate into revenue is crucial. Lava Metrics has emerged as a powerful tool that aims to simplify this process and offer marketers valuable insights.
Key Features
Running Targets
Lava Metrics allows you to set goals for various aspects such as Leads, MQL’s, SQL’s, Revenue and Pipe in HubSpot. You can then easily see these goals in your reporting graphs along with live updates on what’s left for the month and quarter. This feature helps you stay on top of your targets and make necessary adjustments if you’re falling behind.
Conversion Rates
Accurate conversion rates through all the stages of the funnel are provided, even if someone misses a stage. Co-hort conversion rates are also available, enabling you to know your specific conversion metrics like '30% in 3 months'. This detailed understanding of conversion rates can help you identify areas where leads might be getting 'stuck' and whether it’s due to marketing or sales efforts.
Historic Reporting
You can 'freeze' your metrics in time, eliminating the need to rely on spreadsheets. Lead, MQL, SQL, Pipe all ‘frozen’ in time so you can return to these reports at any time, providing a convenient way to track your marketing performance over different periods.
Use Cases
Understanding Your Numbers
The 'explain' section for each metric is a standout feature. It takes in your HubSpot data, shows it to you and explains how the values you see in the graphs were derived. This helps marketers truly understand their numbers and make more informed decisions based on accurate data interpretations.
Goal Setting and Tracking
With the ability to set running targets and monitor conversion rates, marketers can better plan their strategies. For example, if you’re behind on your monthly targets, you can quickly assess how much you need to increase them. Or if you want to know the created total pipeline 6 months ago or the amount of qualified pipeline after 30 days of lead creation, Lava Metrics has you covered.
Pricing
Lava Metrics offers different tiers with varying discounts:
- DATA PIONEERS Tier 1: 50% off for life on your whole subscription (even if you move companies), along with 121 Onboarding and Support from Lava Founding Team, 1st Priority on Feature Requests, and vetting features before they’re built.
- 50 ANALYTICS ACES Tier 2: 25% off for life on your whole subscription (even if you move companies), with 121 Onboarding for you and your team, and 2nd Priority for Feature Requests.
- 150 REPORT RANGERS Tier 3: 10% off for life on your whole subscription (even if you move companies), and 3rd Priority for Feature Requests.
Comparisons
Compared to traditional methods of tracking marketing metrics using spreadsheets, Lava Metrics offers a more streamlined and automated approach. It provides real-time updates and in-depth analysis that spreadsheets simply can’t match. When compared to other existing marketing metrics tools, Lava Metetrics stands out with its unique features like the 'explain' section for each metric and the comprehensive coverage of different aspects of the marketing funnel.
Advanced Tips
Leveraging the Data
Make sure to regularly check the live updates on your running targets and conversion rates. This will allow you to quickly adapt your marketing strategies based on the latest data. Also, take full advantage of the 'explain' section to gain a deeper understanding of your metrics and how they impact your overall marketing success.
Staying Informed
Subscribe to the Lava Metrics newsletter or follow their updates to stay informed about any new features or changes in the pricing structure. This way, you can always be on top of the latest offerings and make the most of this powerful marketing metrics tool.
