MediaMath, now part of Infillion's portfolio, stands at the forefront of programmatic advertising technology. This integration leverages MediaMath's groundbreaking programmatic buying technology and Infillion's attention-guaranteed video and unique first-party data, offering advertisers a comprehensive end-to-end solution. The platform is designed to simplify and sophisticate the omnichannel approach, ensuring that brands and agencies can operate with unparalleled flexibility and efficiency.
The MediaMath Platform is enhanced to meet the demands of today's digital marketing landscape, providing tools for brands and agencies to take control of their marketing strategies. With an evolved user experience, the platform facilitates seamless advertising across multiple channels, ensuring that campaigns are not only effective but also adaptable to future marketing trends.
A key feature of MediaMath's modernized ecosystem is its commitment to supply chain trust and transparency, with 100% of inventory meeting enhanced criteria. This agnostic approach supports any ID system, preparing advertisers for the impending deprecation of third-party cookies. Furthermore, MediaMath fosters exceptional partnerships, offering consultative expertise to maximize campaign performance and platform utilization.
MediaMath's integration with IBM Watson Advertising marks a significant advancement in targeted advertising, incorporating weather targeting into its DSP. This collaboration exemplifies MediaMath's dedication to innovation and its role in shaping the future of digital advertising.
In summary, MediaMath by Infillion is a testament to the power of combining cutting-edge technology with strategic partnerships. It offers a robust platform for advertisers seeking to navigate the complexities of the digital marketing ecosystem with confidence and creativity.
