Simple Analytics stands out as a privacy-first alternative to Google Analytics, designed with the modern web user's privacy in mind. Unlike traditional analytics tools that track and store personal data, Simple Analytics ensures that your website's analytics are GDPR-compliant, PECR-compliant, and CCPA-compliant by design. This means you can gain valuable insights into your website's performance without compromising your visitors' privacy.
One of the key features of Simple Analytics is its commitment to not storing any personal data about your visitors. This approach eliminates the need for cookie banners, making your website cleaner and more user-friendly. The platform offers a simple, easy-to-use dashboard that provides all the insights you need at a glance. From page views to visitor locations, you can track your website's performance without the clutter of unnecessary data.
Simple Analytics also introduces an innovative AI-driven chat feature, allowing you to interact with your analytics data conversationally. Instead of sifting through complex reports, you can ask questions and receive instant, tailored insights. This feature is particularly useful for quickly understanding trends or comparing data over different periods.
Another advantage of Simple Analytics is its lightweight script, which not only respects your visitors' privacy but also enhances your website's loading speed. This is crucial for improving user experience and SEO rankings. Additionally, the platform offers a Goals-tracker and Events Explorer, enabling you to monitor key events and conversion funnels effectively.
For those concerned about data security, Simple Analytics ensures that all data is encrypted both in transit and at rest. The encryption keys are stored securely, providing an extra layer of protection against unauthorized access.
Simple Analytics is hosted on EU-based servers, adhering to the strict privacy regulations of the European Union. This ensures that your data is handled with the highest standards of privacy and security. Moreover, you retain full ownership of your data, with the ability to download or delete it at any time.
In summary, Simple Analytics offers a comprehensive, privacy-focused solution for web analytics. Its user-friendly interface, AI-driven insights, and commitment to privacy make it an excellent choice for businesses looking to respect their visitors' privacy while gaining valuable website insights.
