Spectrm revolutionizes the way brands interact with their customers by leveraging the power of AI chatbots on popular messaging platforms like WhatsApp, Facebook Messenger, and Instagram DMs. This innovative platform enables businesses to start two-way conversations that not only build lasting relationships but also significantly drive sales. With ChatGPT-level intelligence, Spectrm's chatbots can engage in real conversations, offering personalized interactions that customers love.
One of the key features of Spectrm is its ability to use zero-party data to re-engage customers meaningfully over time. This approach allows for the creation of hyper-personalized segments based on customers' shared preferences, ensuring that the messages sent are not only relevant but also exciting to receive. This level of personalization has led to impressive results, with some brands achieving a 38% click-through rate (CTR) on their messaging campaigns.
Spectrm also offers a conversation flow builder that enables brands to create on-brand copy and translations. This tool uses large language models fine-tuned by real customer conversations, ensuring that every interaction feels authentic and engaging. Additionally, Spectrm helps brands grow a directly reachable audience on Facebook and Instagram by building entry points on the messaging channels where their customers already are.
The platform has been trusted by marketers at global consumer brands to drive repeat purchases and increase engagement. For example, Zalando has seen a 3.2x incremental return on ad spend (ROAS) by sending offers in private Messenger DMs during live shopping events. Similarly, Volkswagen has booked more test drives for their new electric vehicles by guiding customers to find their ideal car through Spectrm's chatbots.
Spectrm's conversational marketing platform is not just about driving sales; it's about creating meaningful connections with customers. By automating one-to-one conversations, Spectrm enables brands to engage and convert customers more effectively on search, social, and display platforms. Whether it's through personalized offers, product recommendations, or simply engaging in friendly conversation, Spectrm's AI chatbots are transforming the way brands communicate with their audience.
