Zeta Global: Revolutionizing Marketing with Cutting-Edge Technology

Zeta Global is a prominent player in the marketing technology landscape, known for its comprehensive suite of services that empower brands to acquire, grow, and retain customers efficiently. With its recent acquisition of LiveIntent, Zeta Global is poised to enhance its capabilities in identity resolution, publisher monetization, and mobile and retail media growth.

Key Features of Zeta Global

1. Zeta Marketing Platform

The Zeta Marketing Platform is designed to address critical business challenges, such as driving higher marketing ROI, mastering data complexity, and creating omnichannel experiences. It offers a unified solution for data management, messaging, and activation, ensuring better results throughout the customer lifecycle.

• Data Management: Create individualized experiences by leveraging a vast array of data points to understand customer behavior and preferences.
• Messaging: Deliver personalized email marketing at scale, utilizing one of the industry's leading email solutions.
• Activation: Maximize the power of paid media to drive customer acquisition and loyalty at scale.

2. Customer Solutions

Zeta Global provides tailored solutions for various stages of the customer journey:

• Customer Acquisition: Attract new customers with targeted marketing strategies.
• Customer Growth: Enhance customer relationships and increase lifetime value.
• Customer Retention: Implement strategies to keep customers engaged and loyal.

3. Agile Intelligence

Zeta's Agile Intelligence offers brands the ability to make data-driven decisions quickly, adapting to market changes and consumer behavior in real-time.

Recent Acquisition: LiveIntent

Zeta Global's acquisition of LiveIntent is a strategic move to bolster its marketing platform. LiveIntent's expertise in people-based marketing will enhance Zeta's identity resolution capabilities, expand publisher monetization, and accelerate growth in mobile and retail media sectors.

This acquisition aligns with Zeta's M&A principles, offering a complementary platform that integrates seamlessly into the Zeta Marketing Platform. It is expected to be immediately accretive to earnings, priced at a highly attractive Adjusted EBITDA multiple of ~16x.

Why Choose Zeta Global?

• Comprehensive Solutions: Zeta offers a suite of services that simplify marketing management, eliminating the need for multiple vendors.
• Data Intelligence: Leverage Zeta's vast data resources to gain insights and drive marketing success.
• Proven Results: Trusted by hundreds of brands across various industries, Zeta delivers measurable outcomes.

Explore Zeta's Resources

Stay informed with Zeta's latest insights and resources, including videos, articles, and case studies. Discover how Zeta and its partners, like Merkle, are elevating customer relationships through precision marketing.

Get Started with Zeta Global

Experience the power of the Zeta Marketing Platform by scheduling a demo with their experts. Whether you're a brand, agency, or publisher, Zeta Global offers solutions tailored to your needs.

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Zeta Global continues to lead the charge in marketing technology, offering innovative solutions that drive customer growth and retention. With its robust platform and strategic acquisitions, Zeta is well-equipped to meet the evolving needs of modern marketers.

Note: Pricing and features are subject to change. Please visit the for the most current information.