Eyrene: Revolutionizing Digital Merchandising with AI
In the realm of digital merchandising, Eyrene has emerged as a powerful tool, leveraging AI technology to offer a comprehensive suite of features that enhance various aspects of in-store operations. This article delves into the key features, use cases, pricing, and comparisons of Eyrene, providing a detailed overview of what it has to offer.
Introduction
Eyrene is designed to address the challenges faced by retailers and merchandisers in maintaining an optimal on-shelf presence and effectively managing in-store activities. With its AI-powered mobile image recognition technology, it aims to streamline processes and provide valuable insights for better decision-making.
Key Features
Mobile Image Recognition
Eyrene's patented technology is a standout feature. It accurately recognizes a wide range of items such as products, price tags, promos, equipment, and POS materials, all in real time. What's remarkable is that it can do this without manual intervention and even without an internet connection. This functionality is supported on both Android and iOS devices, with a particular focus on budget devices. For sales reps and merchandisers, this means significant time savings and fewer mistakes during shelf audits and price audits.
KPI Engine
The KPI engine utilizes the results from image recognition to calculate quantitative KPIs. It supports all the key industry KPIs like share of shelf (SOS), on-shelf availability (OSA), out-of-shelf (OOS), brand blocks, planogram compliance, and many more right out of the box. Moreover, through its Professional Services, limitless KPI customizations are possible. These KPIs offer instant actionable insights to the field force and detailed data to the headquarters.
Web Portal
The sophisticated enterprise web portal provides extensive data visibility and full control over the activities of field staff. Stores, routes, tasks, questions, visits, photos, products, import and export rules, settings, and more are easily accessible on the web portal, putting crucial information at everyone's fingertips.
BI Dashboards
BI dashboards are provided for web users, leveraging Microsoft PowerBI Embedded technology. There's no need for a PowerBI license or training. Standard dashboards cover the basic aspects of data aggregation and visualization, and custom dashboards can be implemented with the Professional Services.
Integrations and API
Eyrene offers rich integrations and APIs, including raw data access. It supports various integration scenarios such as server-server, mobile-server, and mobile-mobile. Different data exchange methods like REST, SQL, ESB, file exchange, etc., are supported depending on the existing IT landscape, and even whitelabel integrated solutions are possible.
Superviser Mobile App
The Superviser Mode in the mobile app enables supervisors to receive real-time updates on their subordinates' visits, view photos and results, and create and control ad-hoc tasks.
Use Cases
Improving Shelf Audits
With its mobile image recognition capabilities, Eyrene allows sales reps and merchandisers to conduct shelf audits more efficiently. They can quickly identify products that are out of place, check price tags accurately, and ensure planogram compliance, all while saving time and reducing errors.
KPI Tracking
The KPI engine helps retailers keep track of important metrics such as share of shelf and on-shelf availability. By having real-time data on these KPIs, they can make informed decisions about inventory management, product placement, and promotional activities.
Field Staff Management
The web portal and Superviser Mobile App together provide a comprehensive solution for managing field staff. Supervisors can assign tasks, monitor progress, and receive updates, ensuring that in-store activities are carried out smoothly.
Pricing
Eyrene offers a simple and fair pricing model. It is the first retail computer vision vendor to provide simple per-visit pricing as low as $0.19 per visit. There are no hidden costs or strings attached. This allows clients to easily manage their budgets and return on investment. The package includes unlimited number of images, unlimited number of users, new product training, default BI dashboards, customer support, and all integrations and API along with performance and uptime SLA.
Comparisons
Compared to other leading image recognition solutions for retail, Eyrene stands out in several ways. It offers a 5-10% increase in sales due to more efficiency on all levels. Audit time is reduced by 40-60% compared to manual shelf audit. The overall costs are up to 4x lower, and the costs of shelf restocking are 3 to 5 times lower with no human mistakes and reduced empty spaces (OOS). Additionally, it can have a fully operational system in 2-4 weeks, whereas the industry standard is several months.
Advanced Tips
Leveraging Custom KPI Calculations
Retailers should take advantage of the limitless KPI customizations offered by Eyrene's Professional Services. By defining custom KPIs that are specific to their business needs, they can gain deeper insights into their in-store operations and make more targeted decisions.
Optimizing Mobile App Usage
Both sales reps and supervisors should familiarize themselves with the full functionality of the mobile app. Sales reps can use it to conduct audits more efficiently, while supervisors can use the Superviser Mode to better manage their teams and tasks.
In conclusion, Eyrene is a highly capable AI-powered digital merchandising tool that offers a wide range of features and benefits. Its ability to improve in-store execution, provide valuable insights through KPIs, and offer a cost-effective pricing model makes it a worthy consideration for retailers and merchandisers looking to enhance their digital merchandising strategies.
