Wiser - Revolutionizing Personalized Product Recommendations for Shopify Stores
In the bustling world of e-commerce, standing out and providing a tailored shopping experience to customers is crucial. This is where Wiser, an AI-driven personalized product recommendations app for Shopify, steps in to make a significant impact.
Introduction
Wiser has been designed with the specific aim of enhancing the shopping journey across various platforms like the store itself, mobile, and email. It caters to Shopify stores, offering a seamless and immersive shopping experience with its personalized recommendations. With over 650+ reviews, it has already gained significant traction among global Shopify and Shopify Plus brands.
Key Features
Multiple Recommendation Widgets
Wiser comes equipped with multiple product recommendations widgets. These widgets are instrumental in setting up upsell and cross-sell experiences both within the store and on emails. For instance, they can help showcase related products, increasing the chances of customers making additional purchases.
AI-Based Browsing Pattern Tracking
Inspired by browsing patterns, Wiser's AI tracks user behavior meticulously. By analyzing how users browse through the store, it can accurately recommend products based on their individual browsing patterns. This ensures that the recommendations are highly relevant to each customer's interests.
Automated Recommendations
The app's AI-based automated recommendations system is a powerful feature. It takes into account various factors such as browsing patterns, preferences, order data, interests, and more. This comprehensive analysis enables it to show accurate recommendations, thereby increasing the likelihood of conversions.
Frequently Bought Together Widget
This widget shows the products that were previously purchased together by other customers. It bases its suggestions not only on past order data but also on conditional logic. This helps in presenting products that are likely to be of interest to the current customer based on what others have bought together.
Post Purchase Upsell Offer
Wiser offers a post purchase upsell feature. After the checkout page, when the user is already paying for the items they've purchased, they are often receptive to additional items. The app takes advantage of this moment to show relevant product recommendations, potentially increasing the overall order value.
Thankyou Page Recommendation
On the thank you page, Wiser shows product recommendations. This gives customers more reasons to come back to the Shopify store, as they are presented with new and relevant products even after they've completed a purchase.
Related Products Display
It shows products related to what the shopper is currently looking at. By displaying products from similar collections, product types, and tags, it provides a positive browsing experience within the Shopify store.
Cart Page Recommendations
Wiser also shows automated recommendations on the cart page. These recommendations are relevant to the items already in the customer's cart, with the aim of increasing the order value further.
Wiser Pops - Smart Popups
Wiser Pops is an exciting feature that allows for the display of product recommendations in nice popups. These popups can be triggered based on various conditions, making it an effective way to catch the customer's attention and promote additional purchases.
Email Recommendations
The app provides personalized recommendations across various email types such as order notifications, shipment updates, account creation emails, and more. This not only elevates the user experience but also increases product exposure and ultimately drives sales.
Use Cases
Fashion and Apparel Brands
Many fashion and apparel brands have benefited from Wiser. For example, Enchanted Disney Fine Jewelry has praised the app, stating it's one of the best product recommendation tools they've used. The team's excellent support, including the assisted model of setup by the customer service manager, has been highly appreciated.
Health and Wellness Brands
In the health and wellness sector as well, Wiser has proven its worth. Brands have seen an increase in customer engagement and monthly sales after implementing the app. The personalized recommendations have helped in targeting customers more effectively and driving conversions.
Pricing
While specific pricing details may vary, Wiser offers a 14-day free trial. This allows Shopify store owners to test out the app's capabilities and see the impact it can have on their business before making a commitment.
Comparisons
Compared to other product recommendation apps in the market, Wiser stands out due to its comprehensive analysis of various data points. Many apps may only focus on one or two aspects such as order history or browsing behavior, but Wiser takes into account multiple factors like preferences, interests, and more. This holistic approach results in more accurate and effective recommendations, leading to higher conversions compared to some of its competitors.
Advanced Tips
- Integrate Wiser with other popular Shopify apps for reviews, page builders, etc. This will allow you to do more with personalized recommendations and enhance the overall functionality of your Shopify store.
- Keep an eye on the analytics provided by Wiser. Understanding how the recommendations are performing, which features are being used most, and how customers are responding can help you optimize your use of the app and further improve your e-commerce strategy.
In conclusion, Wiser is a powerful AI app that offers a plethora of features to enhance the shopping experience and drive business growth for Shopify stores. Its ability to provide personalized product recommendations based on a wide range of factors makes it a valuable asset in the competitive e-commerce landscape.
