Obviyo: Revolutionizing Product Led Growth in E-commerce
In the fast-paced world of e-commerce, standing out and driving revenue growth can be a daunting task. However, Obviyo has emerged as a powerful solution that is transforming the way e-commerce businesses operate.
Key Features
Obviyo comes equipped with a plethora of features that are designed to supercharge your e-commerce growth. Its product suite is a fusion of AI-powered Growth Bots, cross-platform data, and the new generation of real-time AI algorithms. This enables it to analyze shopper behavior in real-time and match products accordingly.
The personalization aspect is a standout feature. It allows for the shopper behavior driven personalization of the buying experience. This means that customers are presented with products that are more likely to appeal to them based on their past behavior and preferences.
Another notable feature is the Upsell & Cross-sell Hybrid recommendations. These are driven by both manual input and AI algorithms, ensuring that customers are offered relevant additional products to enhance their shopping experience and increase the average order value.
Use Cases
Many Shopify stores have already reaped the benefits of Obviyo. For instance, Dress The Population was able to break the personalization speed record, going live in just one day and achieving significant results in 72 hours. Nordic Wholefoods' Ruohonjuuri reduced the first-time visitor cart abandonment rate by 17.31% with real-time product discovery experiences.
Pricing
Obviyo offers different plans to suit various business needs. While the FREE Starter plan has some limitations, other plans come with added benefits such as access to a dedicated Success Manager for enterprise customers who can share best practices and recommend features to optimize shopper retention and increase site revenue. Additionally, all customers get support from a human, and there is free onboarding assistance available (though not for the FREE Starter plan).
Comparisons
Compared to traditional e-commerce growth methods, Obviyo stands out due to its heavy reliance on AI and real-time data analysis. Without Obviyo, shoppers often have to discover products on their own, leading to declining revenue growth as more than 90% of shoppers may never discover products of interest and abandon the site. With Obviyo, products are effectively sold to shoppers, resulting in an increase in revenue growth with revenue per visit increasing by 4x when product performance data drives shopping experiences.
Advanced Tips
To make the most of Obviyo, it's important to fully utilize its various features. For example, take advantage of the Merchandizing AI with its wide array of Growth Bots and ready-to-go intelligent product displays. Also, make use of the eMail Genie to personalize emails with products related to prior visits and other products of interest. And don't forget to leverage the Acquisition Score for automated scanning and analysis of paid marketing spend.
In conclusion, Obviyo is a game-changer in the e-commerce landscape, offering businesses the opportunity to unlock the revenue potential of their products and drive significant growth through its innovative AI-powered features.
