Spate

Spate stands at the forefront of consumer trend analysis, leveraging advanced AI to sift through over 20 billion online search signals and more than 40 million beauty-related TikTok videos. This powerful platform is designed to answer three pivotal questions for the beauty and wellness industry: What's the next big trend? Who's owning the space? And how to position the trend? By employing machine intelligence for spotting trends and predictive modeling to assess their longevity, Spate provides brands with data-driven insights that are crucial for staying ahead in a competitive market. Competitive analyses offered by Spate help identify the level of competition, emerging brands, and white-space opportunities, enabling brands to make informed decisions. Furthermore, Spate offers contextual data for selecting top ingredients, claims, and concerns to highlight in product messaging and SEO, aligning with consumer priorities. From indie to enterprise, brands across the beauty, wellness, food, and beverage sectors rely on Spate for actionable data on the next big trends. Testimonials from industry leaders, such as Kelli Heinz of Bell Flavors & Fragrances, underscore the value of Spate's insights in staying on top of trends and leveraging real-time data for marketing strategies. With its comprehensive trend reports and the ability to book time for specific data inquiries, Spate is a trusted partner for brands aiming to navigate the ever-changing landscape of consumer preferences.