Clearbit has evolved into Breeze Intelligence for HubSpot, marking a significant milestone in the B2B data and customer platform landscape. This integration brings together the best of both worlds: Clearbit's unparalleled B2B data capabilities and HubSpot's comprehensive customer platform. Breeze Intelligence is designed to provide businesses with a full picture of their prospects and customers, leveraging AI to make marketing, sales, and service efforts more effective than ever.
At the core of Breeze Intelligence is a robust data foundation built on public data from the web, proprietary data, and the power of Large Language Models (LLMs). This combination allows for the conversion of unstructured information into precise and standardized data sets, offering B2B teams access to clean, precise, and reliable data essential for go-to-market strategies.
Breeze Intelligence excels in enriching every single record with global coverage across every country and in any language. Starting with the most precise data sources, it incorporates all other available sources to offer an optimal combination of accuracy and coverage. This ensures that businesses can focus on what matters most, with the ability to score and route every lead in real-time. Identifying high-fit leads instantly allows teams to concentrate their efforts where they are most needed.
The platform also provides best-in-class industry information, including the most granular possible industry categorization with 6-digit NAICS, GICS, and SIC codes. Understanding corporate hierarchies, including parent companies and subsidiaries, ensures that the right lead is routed to the right representative. Additionally, normalized role and seniority data turn titles into a standardized set of roles and seniorities, making it easier to map systems to the Ideal Customer Profile.
Breeze Intelligence goes beyond traditional data enrichment by revealing hidden buying intent. It turns anonymous website traffic into real buying intent signals using best-in-class IP intelligence data. The visitor dashboard highlights companies that match the ideal customer profile, enabling businesses to concentrate outbound efforts on qualified companies showing interest.
To enhance user experience and conversion rates, Breeze Intelligence offers dynamic form shortening. By reducing friction and removing fields that Clearbit can enrich simply by collecting an email address, it ensures 100% data coverage for leads. This feature only shows necessary fields if an enrichment value isn't available, streamlining the data collection process.
In summary, Breeze Intelligence for HubSpot represents a leap forward in B2B data enrichment and customer engagement. By leveraging AI and comprehensive data sources, it provides businesses with the tools they need to make informed decisions, enhance their marketing and sales strategies, and ultimately, achieve greater success in their go-to-market efforts.
