PERQ: Revolutionizing Multifamily Marketing with AI
PERQ is a digital marketing platform that has been making waves in the multifamily marketing arena. It combines a plethora of powerful tools and features to help property management companies (PMCs) achieve high occupancy rates while reducing both the workload and costs associated with lead generation and conversion.
Key Features
Data-Driven PPC Management
PERQ's PPC management is not just about running ads but doing so in a highly targeted and data-informed manner. It analyzes various data points to ensure that the ads are reaching the right audience, maximizing the return on investment for each advertising dollar spent.
Cross-Channel Conversational AI
The cross-channel conversational AI of PERQ is a standout feature. It enables seamless communication with prospects across multiple channels such as the website, SMS, Google, and email. This AI can answer prospect questions 24/7/365, providing instant responses and converting phone calls to text exchanges. It creates personalized website experiences that wow visitors and increase the likelihood of conversion.
Follow Up and Nurture Automation
Automating the follow-up and nurturing process is crucial in the lead management cycle. PERQ takes care of this by leveraging its database of captured leads. It sends out SMS and email nurture touches, personalizing the content, timing, and channel based on insights collected about each prospect. This helps in reengaging lost leads in the next leasing cycle and supercharging the conversion to tours.
Lead Reactivation Programs
For those leads that may have gone cold, PERQ has lead reactivation programs. It uses its data and analytics to identify which leads are likely to be reengaged and then takes the appropriate actions to bring them back into the sales funnel.
Powerful Website and Search Tools
The platform offers powerful website and search tools that are designed to capture more low and no cost leads. These tools enhance the user experience on the website, making it easier for prospects to find the information they need and take the desired actions such as scheduling a tour or signing a lease.
Use Cases
Capturing More Leads
PMCs using PERQ have seen an increase in the number of leads they capture from their websites. The combination of the engaging website experiences created by the conversational AI and the effective lead capture tools means that more prospects are taking the first step towards becoming tenants.
Converting Leads to Tours and Leases
The automation and personalization features of PERQ play a significant role in converting leads to tours and leases. By providing personalized experiences and timely follow-ups, the platform helps prospects feel more engaged and more likely to move forward in the leasing process.
Reducing Costs
With PERQ, PMCs can reduce their costs per lead and lease. By focusing on capturing more low and no cost leads and optimizing the conversion process, the need for expensive lead sources is diminished, saving both time and money.
Pricing
PERQ offers different pricing plans tailored to the needs of different PMCs. The details of these plans are designed to provide value for money, with the cost being offset by the increased efficiency and lead conversion rates that the platform delivers.
Comparisons
When compared to other lead management and marketing platforms in the multifamily industry, PERQ stands out for its comprehensive set of features. While some platforms may focus on only one or two aspects such as PPC management or lead nurturing, PERQ combines all these elements and more, providing a holistic solution for PMCs looking to boost their marketing performance.
Advanced Tips
Leveraging Analytics
PMCs should make full use of PERQ's insightful reporting and analytics. By understanding the lead source attribution, the renter's journey, and the highest-converting lead sources, they can further optimize their advertising strategies and marketing efforts.
Customizing Experiences
Take advantage of the ability to customize the experiences for each prospect. The more personalized the experience, the higher the chances of conversion. Use the data collected by PERQ to create tailored content and interactions for different types of prospects.
In conclusion, PERQ is a game-changer in the multifamily marketing space. Its combination of AI-powered features, automation, and personalization makes it an invaluable tool for PMCs looking to achieve high occupancy with less work and cost.
