Salesforce Einstein

Salesforce Einstein is a powerful AI solution integrated into the Salesforce Platform. It offers a wide range of capabilities to enhance various aspects of business operations. With its ability to leverage data from CRM and external applications, Einstein provides valuable insights, predictions, and generated content directly in the workflow. For example, it can help sales teams by writing enriched emails with customer data, generating summaries of sales calls, and providing actionable insights to inform conversations. In customer service, it enables agents to surface relevant information quickly, solve issues faster, and delight customers. Marketing teams can also benefit from its predictive and generative AI capabilities to boost engagement and create highly personalised customer journeys. Additionally, Einstein is built on the Einstein Trust Layer, ensuring the privacy and security of data while promoting responsible use of AI. It allows businesses to safely use any large language model and customise prompts, skills, and models to meet their specific needs.